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Che Pana Branding


Washington DC | Heidelberg




Creative Director • Art Director

Project type


Crafting a vibrant fusion of Venezuelan and Argentinean cultures, my work revolves around the creation of a distinctive brand identity for a unique bar concept. Embodying the essence of these two rich cultures, I've intricately woven iconic elements such as 'Che' and 'Pana' into the brand's identity. Through thoughtful logo design, a harmonious color palette, and meticulously crafted stationery, I've captured the spirit of unity and celebration that defines this cultural amalgamation

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